Digital Retail: How can retailers develop sustainability and competitiveness in the post-pandemic retail landscape?

Thursday 30 September 2021

Covid-19 significantly accelerated digital transformation in the retail industry. The changes that were observed during the critical periods of Covid-19 were on average an acceleration of 5-10 years of normal times. Many of these changes are here to stay but some might be reverted. As now we are hopefully moving towards post-Covid retailing, businesses need to assess which digital innovations will help them sustain and grow and how these innovations need to be naturally engraved in the existing business models. In this webinar the Innovation Value Institute and Enterprise Ireland are bringing experts together to discuss what is next for digital retail as we are moving out of lockdowns and restrictions. Will the pace of acceleration stay the same or slow down and more importantly what can retailers do to keep themselves relevant for the future?

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Michael Killeen

Michael Killeen is a Customer Experience champion and is founder and Chairman of both The CX Company and The CX Academy. Michael spent a decade in the USA with General Electric and set up their world-wide Customer Experience (CX) programme. He worked with Harley Davidson, Microsoft, FAO Schwartz, American Airlines and Corvette. He returned to Ireland to launch the Dialogue agency in 1994 and is Chairman of the New York Caples Awards programme. Michael has a wealth of CX experience working with both large international clients and scaling Irish companies. Michaels company is a leading Consultancy and have become global thought leaders with their annual CXi report. Michael sits on a number of business boards was awarded the MII fellowship in 2008.

Josef Baker-Brunnbauer

Josef Baker-Brunnbauer worked for 20 years in different industry areas for start-ups and established companies in international projects for market leading clients. He is consulting companies about business model innovation, product innovation, change and digital transformation projects with his consulting company Product XYZ and leading AI Ethics research projects at He holds an International Management MBA from LIMAK Johannes Kepler University Austria and Tsinghua University China, an engineering degree in Software Engineering, a diploma in Life Counseling and Coaching, a master’s degree in Psychosocial Counseling from the Karl-Franzens University in Austria, a diploma in Product Management from Marketing Academy Munich & University of Applied Sciences Upper Austria, he is book author and member of the European Commission AI Alliance.

Orla McDonnell

Orla McDonnell comes with vast experience and knowledge working with both independent and big-box retailers in the UK & Ireland. Founder of OMD Consultancy – a business agency dedicated to the retail sector, Orla helps retailers grow their business and their profits fast. With over 30 years of experience, she helps her clients go from stagnant and stuck to implementing processes and systems that result in a more efficient business resulting in higher profit margins.

Orla is passionate and on a mission to inspire retail business leaders to drive their business forward by overcoming their challenges to create an effective high-impact action plan which transforms their results.

Her clients have benefited from her knowledge across data analytics, leadership, and staff retention; maximising digital marketing & media management as well as her application of Lean Six Sigma tools to improve performance in this fast-changing retail landscape

Tracy Pryce

Tracy Pryce, Online Retail Scheme Programme Manager, Enterprise Ireland

Enterprise Ireland is the government organisation responsible for the development and growth of Irish enterprises in world markets. Having worked across many sectors in the commercial appraisal of funding propositions for Enterprise Ireland clients, Tracy has most recently managed the rollout of over €19m in funding to over 450 retailers across Ireland in response to the Covid 19 crisis.

This funding under the Online Retail Scheme Grant is specifically targeted at increasing the ecommerce capabilities of Irish based retailers across all sectors.

Aileen Carville

A Fashion tech entrepreneur, Aileen founded SKMMP a B2B SMARTShowroom wholesale platform in 2015.
Prior to founding SKMMP Aileen was Head of International Wholesale and PR at John Rocha for 12 years. She has launched Designer collections at LFW, PFW and MFW. Aileen is commercially driven with the ambition to bring innovation and much needed efficiency to the Fashion supply chain.