20 Years of Impactful Research – What’s Next?
Day 2
Opportunities: Deciding Today for the Digital Future
Thursday 11th June
Opportunities: Deciding Today for the Digital Future
08:30 am Registration
09:00-09:30 Welcoming addresses from
Prof. Rachel Msetfi (Vice-President for Research and Innovation, Maynooth University)
Prof. Markus Helfert (Director, Innovation Value Institute)
Prof. Rachel Msetfi
Professor Markus Helfert
09:30-10:15 Opening Address: AI and Change in the European Perspective
Further details to be announced soon
10:15-10:35 Address (title TBC) – Ben Hallinan, Kerry Group

Presentation details will be confirmed shortly.
Ben Hallinan is VP Digital Enablement Commercial at Kerry Group, one of Ireland’s largest companies with over 23,000 people in its manufacturing, sales and technical centres worldwide. Specialising in using AI and data-driven design, Ben helps global commercial teams find insights faster, unlock hidden expertise, and drive customer-focused growth. With over 27 years’ experience across enterprise systems and digital transformation, he builds future ready digital capabilities that turn organisational knowledge into commercial advantage.
10:35-10:55 Address (title tbc) – Marc Einstein, Counterpoint Research
Presentation details will be confirmed shortly.
Marc Einstein has over 20 years of telecommunications and media industry research expertise, which includes engaging with executive teams within the ICT industry to design, manage and enable Digital Transformation goals and roadmaps. His coverage areas include a wide range of technologies with a specific focus on IT and telecommunications, and his domain expertise spans the entire ICT ecosystem including AR/VR/MR, cloud services, 5G/6G networks, gaming, fintech and AI.
Marc started his career in the USA covering telecommunications and IT markets in Latin America. He later pivoted to Asia where he led APAC ICT research teams covering the industry from Hong Kong and later Singapore. In 2010 he relocated to Japan where he spent time conducting overseas expansion analysis for the largest mobile social game company in the country and now focused on emabling DX both in Japan and overseas. He currently serves as a startup advisor to the city of Kyoto.
An experienced speaker and presenter, he has spoken at major technology conferences around the world in addition to being featured in both print and broadcast media outlets such as CNN, CNBC, BBC Global, Al Jazeera Television and Channel News Asia. He is the co-author of the recently published book “Tech Native Company – 7 Strategies for Surviving in the Digital Age.”
10:55-11:15 Address (title tbc) – Margaret Laffan, Intel

Presentation details will be confirmed shortly.
Margaret Laffan leads Intel’s Cloud GTM function, where she drives strategy and execution across sales, marketing, product, and customer success to help transform the cloud and AI landscape. She has 20 years of experience in the tech industry, with expertise across AI and SaaS companies, spanning sales, partnerships, and marketing. Margaret’s focus is on revenue growth, budget optimization, and leading AI-enabled digital transformation initiatives, with particular focus in emerging areas such as agentic AI and AI agents for workplace productivity.
11:15-11:30 Q&A Session following presentations
11:30-12:00 Break and poster display
12:00-13:00 Debate: AI Regulation in Europe: From Complexity to Competitiveness?
Europe is at a turning point in AI regulation. The EU AI Act set the global benchmark, but now comes the next phase: simplification. We’re bringing together policymakers, industry leaders, and Irish AI innovators to discuss what this might look like.
Featuring voices from EU policy, global tech, and the Irish ecosystem, this panel will explore:
- The impact of the AI Omnibus simplification efforts
- The reality of compliance for SMEs vs multinationals
- What companies need to stay competitive globally
- How to ensure safe and responsible AI
Panellists:
Dr Siobhan O’Sullivan (NESC)
Chair: Padraig O’Neill (UNUM Ireland)
Dr Siobhan O’Sullivan
Expert speaker to be confirmed
Expert speaker to be confirmed
Padraig O’Neill
13:00-14:00 Lunch
14:00-16:00 Simultaneous sessions
14:00-16:00 Organisational Change
Deep Dive

This session will explore in depth how management and organisational structural change can be as effective as possible in today’s changing world.
Featuring:
Billy Hann (Dublin Bus)
Geraldine Heavey (ESB Networks)
Alistair Russell (Laing Russell)
Dr Christoph Strnadl (Gaia-X)
Chair: Prof. Markus Helfert (IVI)
Billy Hann
Geraldine Heavey
Alistair Russell
Dr. Christoph F. Strnadl
Professor Markus Helfert
14:00-16:00 Technological Change
Deep Dive

It can seem that technology is changing more quickly than ever – so how can we keep up with innovation and get the most out of new technologies? This session will explore the cutting edge of technology across industries.
Featuring
Ben Evans (PwC)
Brian McGeough (Creditsafe)
Lorraine Smyth (HSE)
Chair: Dr Michael Hanley (IVI)
Ben Evans
Brian McGeough
Lorraine Smyth
Dr Michael Hanley
14:00-16:00 Societal change
Deep Dive

This session will explore in depth how data and digital advancement can support innovative work keeping pace with societal change, across education, sustainability and wellbeing. Each topic area will be addressed in turn with the panel members providing additional probing questions to promote dialogue on these societal challenges.
Following introductions of speakers, the session includes short presentations on:
- What societal changes are required now and in the future?
- Education: Will data determine our future activities?
- Sustainability: Will past data determine our future actions?
- Wellbeing: How can data inform and support rapid change?
- Followed by conclusions and summary of take-home messages
Featuring
Dr Helena Lim (GoGreen Next/Queen Mary University of London/evasys)
Prof. Craig Mahoney (GoGreen Next/The Education Group)
Dr Carla Mateus (Maynooth University)
Dr Ciara McCormack (IVI/Maynooth University)
Prof. Matthew Mullarkey (University of South Florida)
Prof. Rossano Schifanella (University of Turin)
Chair: Dr Tadhg MacIntyre (GoGreen Next/IVI)
Dr Helena Lim
Prof. Craig Mahoney
Dr Carla Mateus
Dr Ciara McCormack
Dr. Matthew Mullarkey
Prof. Rossano Schifanella
Dr Tadhg E. MacIntyre
15:30-16:00 Break
16:00-17:00 Panel discussion: The Future of Research: Is International Collaboration the Way Forward?
In times of increased geopolitical tension, it might appear that international collaboration is under threat. Academic research might want to position itself as beyond politics, but this may not always be possible. What does the future of collaboration across national and continental borders look like, in line with technological and political changes? What should ‘collaboration’ actually look like in relation to questions of intellectual property, regulation, innovation and security? Our panel of experts from across the world will explore these questions and more.
The panel will feature experts from Europe, Africa, east Asia and North America, representing a genuinely international range of perspectives from universities and other research institutes.
Dr. Tim Calahan
Raymond Wu
Expert speaker to be confirmed
Expert speaker to be confirmed
17:00-17:20 Closing remarks and plenary