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Project Description:
The objective of this project is to identify best technology practices that are capable to integrate traditional and online retail channels, providing unified customer experience and integrated retail operation and payment systems, applying different retail technologies. This may include mobile solution, innovative payment systems, self-service systems.

Researchers: Rehan Iftikhar, Zohreh Pourzolfaghar, Markus Helfert

Funding:EU H2020, Lero, SFI

Collaboration / Partners: Killkenny Group, Technology4Mobile

Timeframe: 2019-2021

About the Researchers:

Director

Professor Markus Helfert
Digital Retail

Dr Rehan Iftikhar
Digital Construction Cluster Lead

Dr Zohreh Pourzolfaghar

Director

Professor Markus Helfert

Markus Helfert is the Director of IVI and Professor of Digital Service Innovation at Maynooth University. He is also Director of the Business Informatics Group at Maynooth University. He is a Principle Investigator at Lero – The Irish Software Research Centre and at the Adapt Research Centre. His research is centred on Digital Service Innovation, Smart Cities and IoT based Smart Environments and includes research areas such as Service Innovation, Intelligent Transportation Systems, Smart Services, Building Information Management, FinTech, Data Value, Enterprise Architecture, Technology Adoption, Analytics, Business Process Managem ent. Prof. Helfert is an expert in Data Governance Standards and is involved in European Standardisation initiatives. Markus Helfert has authored more than 200+ academic articles, journal and book contributions and has presented his work at international conferences. Helfert has received national and international grants from agencies such as European Union (FP7; H2020), Science Foundation Ireland and Enterprise Ireland, was project coordinator on EU projects, and is the Project coordinator of the H2020 Projects: PERFORM on Digital Retail.

Email:Markus.Helfert@mu.ie

Digital Retail

Dr Rehan Iftikhar

Rehan Iftikhar is a Research Fellow at Innovation Value Institute (IVI), Maynooth University and a part of the EU Innovative Training Network, PERFORM. His main research interests include digital retail, digital transformation and technology management. His research has appeared in various journals and conference proceedings including Journal of Global Information Management, Journal of Economic Behavior & Organization and Journal of General Management.

Digital Construction Cluster Lead

Dr Zohreh Pourzolfaghar

Zohreh Pourzolfaghar is Assistant Professor for the School of Business in Maynooth University. She is a members of Lero, the Science Foundation Ireland Research Centre for Software. Zohreh formerly has been Research Fellow at Innovation Value Institute (IVI), Maynooth University’s digital transformation research centre. She is a senior research member of the Business Informatics Group. She is the theme lead in a project investigating the application of Enterprise Architecture in Smart Cities, funded by Science Foundation Ireland (SFI). She has been Principle Investigator for an Industry Fellowship Programme, funded by SFI. Zohreh presented her work at international conferences and has published research in Journals and Conference Proceedings. Zohreh is also leading research within the Cost Action CA16222 (WISE-ACT), a European-wide network.  She has been thematic lead in a successful European Marie Curie PERFORM project. She is a member of the supervisory board of the EU project PERFORM, that focuses on Digital Retail. She has been awarded the SFI industry fellowship (2018) working with industry on topics related to Smart Cities and Building Information Management. She is the Co-PI for submitted H202 Techland proposal. Zohreh received her Ph.D. in Project Management in design process of building projects. Zohreh has years of experience working with project-oriented construction companies to improve organisatioanal productivity and their work processes.