Director

Professor Markus Helfert

Markus Helfert is the Director of IVI and Professor of Digital Service Innovation at Maynooth University. He is also Director of the Business Informatics Group at Maynooth University. He is a Principle Investigator at Lero – The Irish Software Research Centre and at the Adapt Research Centre. His research is centred on Digital Service Innovation, Smart Cities and IoT based Smart Environments and includes research areas such as Service Innovation, Intelligent Transportation Systems, Smart Services, Building Information Management, FinTech, Data Value, Enterprise Architecture, Technology Adoption, Analytics, Business Process Managem ent. Prof. Helfert is an expert in Data Governance Standards and is involved in European Standardisation initiatives. Markus Helfert has authored more than 200+ academic articles, journal and book contributions and has presented his work at international conferences. Helfert has received national and international grants from agencies such as European Union (FP7; H2020), Science Foundation Ireland and Enterprise Ireland, was project coordinator on EU projects, and is the Project coordinator of the H2020 Projects: PERFORM on Digital Retail.

Assistant Professor of Digital Marketing & Information Systems, Dublin City University

Dr Rehan Iftikhar

Dr Rehan Iftikhar is an Assistant Professor of Digital Marketing & Information Systems at DCU Business School. He holds a M.Sc. degree in Engineering Management from the University of Exeter, UK, and a Ph.D. degree in Business and Management from Maynooth University, Ireland. Previous to this role, he worked as a Lecturer in Maynooth University. He has an engineering background and previous experience of working as a Project Engineer and an Operation Analyst.

His research is regarded highly and has been published in  renowned journals, such as the Journal of Global Information Management, IEEE Transactions on Engineering Management, Journal of Economic Behavior and Organization, and Journal of General Management. He has also won multiple awards for his research including the best paper award at European Conference of Information Systems (ECIS). Dr Iftikhar’s main research interests are digital transformation, disruptive technologies, digital marketing, digital retail, and technology management.

Assistant Professor, School of Business

Dr Zohreh Pourzolfaghar

Zohreh Pourzolfaghar is Assistant Professor for the School of Business in Maynooth University. She is a members of Lero, the Science Foundation Ireland Research Centre for Software. Zohreh formerly has been Research Fellow at Innovation Value Institute (IVI), Maynooth University’s digital transformation research centre. She is a senior research member of the Business Informatics Group. She is the theme lead in a project investigating the application of Enterprise Architecture in Smart Cities, funded by Science Foundation Ireland (SFI). She has been Principle Investigator for an Industry Fellowship Programme, funded by SFI. Zohreh presented her work at international conferences and has published research in Journals and Conference Proceedings. Zohreh is also leading research within the Cost Action CA16222 (WISE-ACT), a European-wide network.  She has been thematic lead in a successful European Marie Curie PERFORM project. She is a member of the supervisory board of the EU project PERFORM, that focuses on Digital Retail. She has been awarded the SFI industry fellowship (2018) working with industry on topics related to Smart Cities and Building Information Management. She is the Co-PI for submitted H202 Techland proposal. Zohreh received her Ph.D. in Project Management in design process of building projects. Zohreh has years of experience working with project-oriented construction companies to improve organisatioanal productivity and their work processes.