Digital Retail II: How AI Analytics can enhance customer experience & expose new opportunities
Thursday 27 May 2021Â
From creating superior customer experience to improving operational efficiencies and uncovering new business opportunities, AI Analytics represents a major driver and capability for retailers. The data-driven industry benefits from novel analytics technologies and applications producing deeper business insights through collecting, processing, and analysis of big data emerging along the customer journey. We will discuss novel approaches and present case studies of various AI applications demonstrating the significant role data and analytics has become in the transformational process of the whole retail industry.