Shaping an innovative mobility and payment service for 2025

Thursday Nov 14th 2019 Maynooth University
Register your interest now

Why Participate?

There is no doubt that the mobility sector will look significantly different within the next 5 years. Technological advances enabling modern e-cars, ride-sharing and autonomous/augmented driving etc. are reshaping mobility services and individual transportation experiences. By 2030 it is forecast that global mobility as a Service Revenues will exceed $1 Trillion.


These changes will challenge established business models and revenue streams for existing stakeholders as well as open up opportunities for new stakeholders within the mobility sector. Current mobility providers such as car rental and car sharing organisations will need to redefine their role. New stakeholders, such as digital payment providers (e.g. WeChat Pay in China) and B2B payment platforms will become key players. Furthermore, with e-mobility becoming mainstream, different charging mechanisms will need to be established that involve energy and infrastructure providers, payment service providers and the city and local councils. As new technologies are deployed and increasingly adopted, they will disrupt established processes, value propositions and revenue streams. Emission and time-based charging of mobility services and car sharing are just some of the scenarios that need to be considered.
With the aim of shaping a vision for 2025, this workshop will analyse and discuss possible scenarios, options and challenges ahead. With a small group of experts and leaders, we seek to define the mobility and payment value network and ecosystem, business models and enabling technologies. We will identify a possible strategy and action plan to position key stakeholders ahead of the competition.


With the aim of shaping a vision for 2025, this workshop will analyse and discuss possible scenarios, options and challenges ahead. With a small group of experts and leaders, we seek to define the mobility and payment value network and ecosystem, business models and enabling technologies. We will identify a possible strategy and action plan to position key stakeholders ahead of the competition.



Forming a focused research initiative

The intent is to build a working consortium of stakeholders, business and researchers, who ‘stay together’ over the coming two years, to share and engage in this discovery and definition effort. We ‘learn and apply’ together. Ideally, we establish a core group that drive specific aspects, and a broader group that appreciate the shared knowledge and contribute as they can. Our current thinking is to run bi- annual detailed workshops.

Who should attend?

This is an invitation-only event for select senior leaders, business unit leaders, programme managers, Innovation leaders across the spectrum of the mobility and payment services value chain.



  • Possible scenarios and value network(s)
  • Prioritisation of challenges
  • Action plan to address key challenges

The Facilitators

Prof Markus Helfert

Michael Hanley

Prof Markus Helfert

Markus Helfert is the Director of the Innovation Value Institute research centre and Professor of Digital Service Innovation at Maynooth University. His research interests include PayTech,Information Management, Innovation, Cloud Computing, Service Science, Enterprise Architecture and Smart Cities and Smart Buildings. He collaborates with a range of Enterprises in relation to Innovation and IT Management. He is the Project coordinator of the H2020 Projects: PERFORM on Digital Retail and is the Chair of Steering Committee Elite-S H2020 Marie Curie Project on ‘Future Leaders in ICT Standardisation for Europe’.

Markus has authored more than 200+ academic articles, journal and book contributions and has presented his work at international conferences. He is a member of the international programme committees and reviewer and associate editor of IS journals.

Michael Hanley

Head of Innovation & Training Programmes

With 20 years training industry experience, Michael is an expert in managing workplace education and professional development. He focuses on developing and delivering effective work-based learning – specifically planning, designing, and managing innovative learning & development programmes for organisations. He has been employed by start-up companies, PLCs, and large enterprises. He has also lectured at third-level institutions including Maynooth University and the National College of Ireland, and has undertaken consultancy work for organizations including the ECDL/ICDL Foundation, University College, Cork, and the Centre for Research & Innovation in Learning Technology in Dublin. He is a member of the Irish Institute of Training & Development (IITD) and the Irish Learning Technology Association (ILTA). He is an Elearning Guild Online Forum Presenter. He has written on education-related topics for a number of workplace training publications, and is a featured Learning Leader in the ‘Xyleme Voices’ series.

Michael’s research is predominantly focused on training and development in the workplace, with a special focus on using technology in education to enhance practitioner and organisation performance.

Your Hosts

The Innovation Value Institute (IVI) is a multidisciplinary research and education institute co-founded in 2006 by Maynooth University and Intel Corporation with the support of the Irish Government.

IVI’s mission is to research, develop and disseminate empirically proven and industry validated IT best practice through a unique open innovation and collaboration between leading academic and industry practitioners.

FinTech Fusion is a key player in a new realm of FinTech research with an ambitious research programme that initially united 13 industry partners from financial service organisations, insurance providers, multinational technology firms and indigenous start-ups, with 7 universities across three SFI research centres, ADAPT, Insight and Lero. It is the authentic partnership of these entities that drives ground breaking innovation in FinTech. Addressing challenges in PayTech, RegTech and InsureTech, FinTech Fusion presents a unique opportunity to leverage existing competencies in digital content, data analytics, software and security in a new way through partnership with companies such as Deutsche Börse, Fidelity Investments, Zurich, Accenture, Pramerica, Citi and FINEOS. Since the launch of FinTech Fusion, companies have commenced their exploration of the use of AI, machine learning and blockchain.

View Agenda
09:00 – 09:15 Agenda and Introductions
09:15 – 09:50

Focused Learning: (pres. Prof. Markus Helfert, IVI)

Setting the Scene: Why we must change: the need to reshape the value chain (based on government / EU report)

09:50 – 10:20

Facilitated Group Discussion

Imagining the Payment & Mobility Value Network (PMVN) in 2025; key players in the Ecosystem. Analysing business scenarios, options, and challenges for the next five years

10:20 – 11:00

Discovery Session

Using Root Cause Analysis, identify
1. your organisation’s 2025 PMVN business objectives
2. challenges to be overcome in achieving them

11:00 – 11:30

Case study

“Maximum Simplicity”: A Look at Line and Nomura’s Zero-Commission Online Brokerage in Japan

11:30 – 12:30

Focused Learning:

Defining Disruption & Future PMVN Service Innovation
• The characteristics of disruption in the marketplace
• Services Innovation in the Payment & Mobility Value Chain
• Building Organizational Capability for PMVN Optimisation

12:30 – 13:00 Lunch
13:00 – 13:15

Case Study

The role of technological innovation in the Payments & M Value Chain

13:15 – 13:45 Design Activity: Design a prototype PMVN service for your business
13:45 – 14:15


Prioritisation of PMVN services for your business

14:15 – 14:30

Focussed Learning

IVI Research Engagement & Support (the Fintech Fusion / engagement model)

14:30 – 15:00

Beginning your 2025 Improvement Journey: outlining the IVI Research Engagement Action Plan

Reflect on today’s learnings / Key takeaways

15:00 – 15:00 Wrap & Close

The location:

Thursday Nov 14th 2019
Maynooth University
Innovation Value Institute, 2nd Floor,
Eolas Building,
North Campus,
Maynooth University

Register here for the event